# Install Agent on Website

### What is Install Agent on Website?

Installing an Agent on your website allows you to automate visitor interactions, capture leads, answer queries in real-time, and enhance user engagement directly on your web pages.

***

### Benefits of Install Agent on Website

* 🌐 Automate website visitor conversations 24/7.
* 🎯 Capture and qualify leads automatically.
* ⚡ Reduce response time with AI-driven replies.
* 📊 Improve engagement and conversion rates.
* 🔄 Centralize all conversations inside BotPenguin Inbox.

***

### Guidance Video

{% embed url="<https://youtu.be/9NUsLgcwcUA>" %}

### Install Agent on Website

1. Go to the **“Agent”** section from the left sidebar.
2. Select the agent you want to install.
3. Click on the **“Install Agent”** button.

<figure><img src="/files/LQe7FYOn4lilPAjHqS4a" alt=""><figcaption></figcaption></figure>

4. Select **“Website”** and click **“Next”**.

<figure><img src="/files/nmxIy3YOImgo8vBadLdG" alt=""><figcaption></figcaption></figure>

5. Choose your platform from the list:

* Custom Built
* WordPress
* Shopify
* Wix
* Squarespace
* Not Sure

And click on Next button to continue.

<figure><img src="/files/2SyDX1AHSNREc6WNVazG" alt=""><figcaption></figcaption></figure>

6. Click on the **“Copy”** button to copy the Agent Installation Script.

<figure><img src="/files/Vphd8DNnAWxj5rEQ9nmQ" alt=""><figcaption></figcaption></figure>

7. Paste the copied script into your website’s HTML code:

* Ideally before the closing `</body>` tag.
* Or inside the header/footer section depending on your platform.

<figure><img src="/files/ITIfgBJzxRoxPyrCLyMF" alt=""><figcaption></figcaption></figure>

8. Run the Code and your Agent will be Installed.

<figure><img src="/files/c065yPJ86etnTkQILKl4" alt=""><figcaption></figcaption></figure>

9. Enter the website URL where the agent has been installed.
10. Click on the **“Verify”** button to confirm successful installation.

Once verified, your Agent will go live on your website.

<figure><img src="/files/lO9TDjXH2Z47xpRXScyy" alt=""><figcaption></figcaption></figure>

🎉 Congratulations, you have successfully installed your Agent on your website! You're one step closer to mastering BotPenguin.

***

### FAQs

<details>

<summary>Where should I paste the installation script?</summary>

You should paste the script inside your website’s HTML, preferably before the closing `</body>` tag or in the global header/footer section.

</details>

<details>

<summary>Do I need coding knowledge to install the script?</summary>

Basic access to your website’s backend is required. Most platforms like WordPress or Shopify provide simple script insertion areas without advanced coding.

</details>

<details>

<summary>What permissions does BotPenguin require?</summary>

BotPenguin requires access to manage messages, view account information, and automate conversations.

</details>

<details>

<summary>What if verification fails?</summary>

Ensure the script is correctly pasted, published, and not blocked by any script optimization or caching plugin. Then click “Verify” again.

</details>

<details>

<summary>Will the agent slow down my website?</summary>

No, the script is lightweight and optimized to load asynchronously without impacting website performance.

</details>

If you still have questions for our team, write to us at [**support@botpenguin.com**](mailto:support@botpenguin.com). We’ll get back to you within 48 hours.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.botpenguin.com/ai-agents/creating-ai-agents-in-botpenguin/install-ai-agents/install-agent-on-website.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.