> For the complete documentation index, see [llms.txt](https://help.botpenguin.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.botpenguin.com/ai-agents/creating-ai-agents-in-botpenguin/install-ai-agents/install-agent-on-website.md).

# Install Agent on Website

### What is Install Agent on Website?

Installing an Agent on your website allows you to automate visitor interactions, capture leads, answer queries in real-time, and enhance user engagement directly on your web pages.

***

### Benefits of Install Agent on Website

* 🌐 Automate website visitor conversations 24/7.
* 🎯 Capture and qualify leads automatically.
* ⚡ Reduce response time with AI-driven replies.
* 📊 Improve engagement and conversion rates.
* 🔄 Centralize all conversations inside BotPenguin Inbox.

***

### Guidance Video

{% embed url="<https://youtu.be/9NUsLgcwcUA>" %}

### Install Agent on Website

1. Go to the **“Agent”** section from the left sidebar.
2. Select the agent you want to install.
3. Click on the **“Install Agent”** button.

<figure><img src="/files/LQe7FYOn4lilPAjHqS4a" alt=""><figcaption></figcaption></figure>

4. Select **“Website”** and click **“Next”**.

<figure><img src="/files/nmxIy3YOImgo8vBadLdG" alt=""><figcaption></figcaption></figure>

5. Choose your platform from the list:

* Custom Built
* WordPress
* Shopify
* Wix
* Squarespace
* Not Sure

And click on Next button to continue.

<figure><img src="/files/2SyDX1AHSNREc6WNVazG" alt=""><figcaption></figcaption></figure>

6. Click on the **“Copy”** button to copy the Agent Installation Script.

<figure><img src="/files/Vphd8DNnAWxj5rEQ9nmQ" alt=""><figcaption></figcaption></figure>

7. Paste the copied script into your website’s HTML code:

* Ideally before the closing `</body>` tag.
* Or inside the header/footer section depending on your platform.

<figure><img src="/files/ITIfgBJzxRoxPyrCLyMF" alt=""><figcaption></figcaption></figure>

8. Run the Code and your Agent will be Installed.

<figure><img src="/files/c065yPJ86etnTkQILKl4" alt=""><figcaption></figcaption></figure>

9. Enter the website URL where the agent has been installed.
10. Click on the **“Verify”** button to confirm successful installation.

Once verified, your Agent will go live on your website.

<figure><img src="/files/lO9TDjXH2Z47xpRXScyy" alt=""><figcaption></figcaption></figure>

🎉 Congratulations, you have successfully installed your Agent on your website! You're one step closer to mastering BotPenguin.

***

### FAQs

<details>

<summary>Where should I paste the installation script?</summary>

You should paste the script inside your website’s HTML, preferably before the closing `</body>` tag or in the global header/footer section.

</details>

<details>

<summary>Do I need coding knowledge to install the script?</summary>

Basic access to your website’s backend is required. Most platforms like WordPress or Shopify provide simple script insertion areas without advanced coding.

</details>

<details>

<summary>What permissions does BotPenguin require?</summary>

BotPenguin requires access to manage messages, view account information, and automate conversations.

</details>

<details>

<summary>What if verification fails?</summary>

Ensure the script is correctly pasted, published, and not blocked by any script optimization or caching plugin. Then click “Verify” again.

</details>

<details>

<summary>Will the agent slow down my website?</summary>

No, the script is lightweight and optimized to load asynchronously without impacting website performance.

</details>

If you still have questions for our team, write to us at [**support@botpenguin.com**](mailto:support@botpenguin.com). We’ll get back to you within 48 hours.