> For the complete documentation index, see [llms.txt](https://help.botpenguin.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.botpenguin.com/ai-agents/creating-ai-agents-in-botpenguin/social-media-widgets/instagram-widget.md).

# Instagram Widget

#### What is Widgets?

Widgets are routing tools that redirect users directly to your Instagram bot with a single click or scan. They allow you to connect Instagram automation with external touchpoints like websites, emails, and print materials, and help you increase bot usage while reducing friction to start a conversation.

#### When should you use this?

Use this feature when:

* You want to drive users from external channels (website, email, print, social bios) straight into an Instagram bot conversation
* You need a low-friction way for offline audiences to start chatting with your bot
* You are trying to connect Instagram automation with marketing touchpoints like ads, landing pages, or physical assets

#### Benefits of Widgets

* 🚀 Helps you increase Instagram bot engagement 
* ⏱️ Reduces the number of steps users take to start a conversation 
* 🎯 Improves conversion from external channels into active chats 
* 🔄 Ensures a consistent entry point across online and offline touchpoints 
* 📈 Enhances overall reach of your Instagram automation

#### Expected Outcome

After setting this up:

* Your Instagram bot will be reachable via a direct link or scannable QR code
* You will notice more conversations started from external sources like websites, emails, or printed material
* Users will experience instant, one-click access to your bot instead of manually searching for your account

{% hint style="info" icon="lightbulb" %}
**Tip**: Place the widget where users are most likely to need instant support or information.
{% endhint %}

***

#### Available Widgets

1. **Link Widget**

The Link Widget generates a shareable Instagram link that opens a direct conversation with your bot.

**How It Works**

* Users click the link
* They are redirected to Instagram
* A chat with your bot opens instantly

**How to Use the Link Widget**

1. Go to the "Instagram Automation" section from the left sidebar, then select "Widgets."
2. Expand the "Link" section.
3. Click "Copy Instagram Link."

**Where You Can Share It**

* Website buttons (e.g., "Chat with us on Instagram")
* Email campaigns
* Social media bios
* Ads and landing pages

<figure><img src="/files/IvzRjQgvSbyspUqPqWAI" alt=""><figcaption></figcaption></figure>

{% hint style="info" icon="lightbulb" %}
**Tip**: Place the link where users are most likely to need instant support or information.
{% endhint %}

2. **QR Code Widget**

The QR Code Widget lets users start a chat with your Instagram bot by scanning a QR code.

**How It Works**

* User scans the QR code using their phone
* Instagram opens automatically
* The bot conversation starts

**Common Use Cases**

* Storefront posters
* Product packaging
* Flyers and brochures
* Event booths
* Business cards

<figure><img src="/files/r1zys6n1WCeX2XQJm9hP" alt=""><figcaption></figcaption></figure>

***

#### Troubleshooting

> ⚠️ Draft only — verify against actual product behavior before publishing, since this wasn't provided in your source content.

<details>

<summary>QR code doesn't open the bot conversation when scanned</summary>

Confirm the QR code was generated from the current Widgets section and hasn't expired or been regenerated since printing.

</details>

<details>

<summary>Link Widget redirects to Instagram but doesn't open the bot chat</summary>

Confirm the Instagram automation is active and the bot is correctly linked to the connected Instagram account.

</details>

<details>

<summary>Copied link doesn't work when shared externally</summary>

Ensure the full link was copied without truncation, and re-copy it directly from the Widgets section rather than reusing an old saved version.

</details>

#### FAQs

<details>

<summary>Do I need a paid plan to use Widgets?</summary>

Availability depends on your BotPenguin plan and whether Instagram automation is enabled — check the Widgets section under Instagram Automation to confirm.

</details>

<details>

<summary>Can I customize the QR code design?</summary>

This depends on current product capability — verify in the Widgets section whether styling options are available.

</details>

<details>

<summary>Does the Link Widget work on mobile and desktop?</summary>

Yes, since it redirects through Instagram's own app or web experience, it works wherever Instagram itself is accessible.

</details>

<details>

<summary>Will the widget still work if I change my Instagram bot's flow?</summary>

Yes, the widget only routes users into the conversation — it isn't tied to a specific flow, so changes to your bot's automation won't break it.

</details>

<details>

<summary>Can I use both the Link and QR Code widgets at the same time?</summary>

Yes, they're independent tools and can be used together across different channels.

</details>