> For the complete documentation index, see [llms.txt](https://help.botpenguin.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.botpenguin.com/ai-agents/creating-ai-agents-in-botpenguin/social-media-widgets/instagram-widget.md).

# Instagram Widget

### What Are Widgets?

Widgets are **routing tools** that redirect users directly to your Instagram bot in a single click or scan.

They help you:

* Increase bot usage
* Reduce friction to start conversations
* Connect Instagram automation with external channels

<figure><img src="/files/ZLAljby7hvkBJskVPCTC" alt=""><figcaption></figcaption></figure>

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### Available Widgets

#### 1. Link Widget

The **Link Widget** generates a shareable Instagram link that opens a direct conversation with your bot.

**How It Works**

* Users click the link
* They are redirected to Instagram
* A chat with your bot opens instantly

**How to Use the Link Widget**

1. Navigate to **Instagram Automation → Widgets**
2. Expand the **Link** section
3. Click **Copy Instagram Link**
4. Share the link anywhere you want

**Where You Can Share It**

* Website buttons (e.g., *Chat with us on Instagram*)
* Email campaigns
* Social media bios
* Ads and landing pages

> 💡 Tip: Place the link where users are most likely to need instant support or information.

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#### 2. QR Code Widget

The **QR Code Widget** lets users start a chat with your Instagram bot by scanning a QR code.

**How It Works**

* User scans the QR code using their phone
* Instagram opens automatically
* The bot conversation starts

**Common Use Cases**

* Storefront posters
* Product packaging
* Flyers and brochures
* Event booths
* Business cards

> 📱 Best for offline-to-online engagement.