WhatsApp Analytics
The WhatsApp Analytics tab gives you a clear picture of how your WhatsApp messages are performing — how many were sent, delivered, and how they break down by message type and conversation category.
WhatsApp Analytics
WhatsApp Analytics provides insights into the performance of your WhatsApp messaging activity. It helps you understand how your messages are being delivered, how users are engaging with them, and how conversations are distributed across different message types and categories.
Using WhatsApp Analytics, you can track key metrics such as:
Messages Sent: The total number of WhatsApp messages sent from your account.
Messages Delivered: The number of messages successfully delivered to users.
Message Performance by Type: A breakdown of performance based on different message formats such as templates, text messages, or other supported message types.
Conversation Categories: Insights into different conversation types to understand how users are interacting with your business.
These analytics help you measure WhatsApp communication effectiveness, identify trends, and optimize your messaging strategy for better customer engagement.
Accessing WhatsApp Analytics
Log in to your BotPenguin dashboard.
Click Analytics in the left sidebar.
Click the WhatsApp tab at the top.
Filters
Before reviewing your data, you can filter it by time period using the options at the top right of the page:
Last 7 Days
Data from the past 7 days
Last Month
Data from the previous calendar month
Last Year
Data from the previous calendar year
Custom
Select a specific date range
You can also use the Filters button to narrow data by specific bots.
WhatsApp Message Statistics
The top section of the page shows six summary cards, each displaying a total count for the selected time period.
Total Sent
The total number of WhatsApp messages sent from your account during the selected period. This includes all message types combined.
Total Delivered
The total number of messages that were successfully delivered to recipients. Compare this against Total Sent to identify any delivery failures.
Marketing Messages
The number of messages sent as Marketing type. These are promotional messages such as offers, announcements, and campaigns sent to opted-in users.
Service Messages
The number of messages sent as Service type. These are conversational messages exchanged within an active customer service session initiated by the user.
Utility Messages
The number of messages sent as Utility type. These are transactional messages such as order confirmations, booking updates, or account notifications.
Auth Messages
The number of messages sent as Authentication type. These are one-time passwords (OTPs) and verification messages sent to users.
Auth International
The number of authentication messages sent to international numbers (outside your primary country).
Conversation Category
This chart shows the volume of messages broken down by message type over your selected time period.
What each line represents:
🟠 Orange
Marketing Messages
🔵 Blue
Authentication Messages
🟢 Green
Service Messages
🔴 Red
Utility Messages
🟣 Purple
Auth International
How to use it:
Hover over any point on the chart to see the exact message count for each type on that date
Look for spikes to identify campaign send dates or high-traffic service periods
Use the Daily / Weekly / Monthly toggle on the chart to change the view granularity
Filter by date range and specific bots using the controls above the chart
Conversation Analytics
This chart shows the breakdown of your WhatsApp conversations into Paid and Free categories over the selected time period.
What each line represents:
🟠 Orange
Paid Conversations
🔵 Blue
Free Conversations
Understanding conversation types:
Free Conversations — Conversations that fall within WhatsApp's free tier. WhatsApp provides a limited number of free service conversations per month per phone number.
Paid Conversations — Conversations that exceed the free tier or fall under a billable category (Marketing, Utility, or Authentication).
How to use it:
Monitor the ratio of paid to free conversations to manage your WhatsApp costs
Identify periods of high paid conversation volume that may affect your billing
Use the Daily / Weekly / Monthly toggle to view trends over different time frames
Best Practices
💡 Check WhatsApp Analytics regularly before your billing cycle to avoid unexpected charges from paid conversations.
💡 Use the Custom date filter to compare performance across specific campaigns or time periods.
💡 Monitor the Conversation Category chart after sending a broadcast to see how your Marketing Messages performed.
💡 Use bot-level filters to analyse performance for specific WhatsApp bots separately.
Support
If everything is correct and you are still unable to move forward, write to us at support@botpenguin.com. We will respond back within 48 business hours.
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