Drip Campaign Setup

What is a Drip campaign?

A Drip Campaign is a scheduled and structured flow of messages created for customer onboarding journeys. You can define which messages to be sent or can create the whole onboarding journey using the timeline-based messages and chat flow. It only applies to the new customers starting their conversation with the bot.

These drip campaigns can be used for creating a funnel and doing timely communication to your new customer to make them aware, act, and adopt your product or services.

It can be easily created on the BotPenguin dashboard using the guide below

How to create Drip Campaigns?

1. Select a bot.

2. Now click on Automation settings.

3. Then click on "Drip Campaign". And click on "Create New Drip Campaign".

Creating a Drip Campaign

Step 1: Enter Campaign Details

Drip Campaign Name

Give your campaign a clear, recognizable name.

Examples

• Welcome Series

• Product Onboarding

• Promo Follow-up

This field is required.

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Step 2: Choose When the Campaign Applies

Use the Applied On dropdown to decide who should receive this campaign.

Available options:

• New Subscriber Automatically applies to users as soon as they subscribe to your Instagram bot.

• Groups Applies only to users who belong to selected groups (for example: Leads, Customers, VIP).

💡 Use Groups if you want targeted or segmented campaigns.

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Scheduling Your Flows

Drip campaigns are built using one or more scheduled chat flows.

1st Schedule (Required)

Each schedule defines:

• Flow – The chat flow to send

• Send After – When the flow should be sent

Flow

Select the chat flow that will be sent at this step.

Only published flows will appear in the list.

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Send After

Set the delay before sending the selected flow.

You can choose:

• Minutes

• Hours

• Days

Example

• Send Flow A 1 minute after subscription

• Send Flow B 1 day later

• Send Flow C 3 days later

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Adding More Steps

Click the ➕ (plus) button to add additional schedules to your campaign.

Each new schedule:

• Sends a different flow

• Can have a different delay time

This allows you to create a full multi-step drip sequence.

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Saving the Campaign

Once all required fields are completed:

• Click Create Drip Campaign to activate it

• Click Cancel to discard changes

⚠️ Once active, the campaign will automatically run for users who meet the selected conditions.