# Integrate BotPenguin with Facebook Pixels

#### Why we use Facebook Pixel fopr the bots?

Facebook Pixel integration with BotPenguin enables you to track chatbot events, monitor user interactions, and analyze visitor activities directly within the Meta Business Suite using visual reports and graphs.

### **Steps to Integrate Facebook Pixel with BotPenguin**

#### **Step 1: Log in to Your BotPenguin Account**

1. Navigate to the [BotPenguin login page](https://botpenguin.com) and sign in to your account.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FOitePk5sca3Fkqr1vRbv%2Fimage.png?alt=media&#x26;token=8d6c6889-926b-40e4-8c35-b280d7501d38" alt=""><figcaption></figcaption></figure>
2. Select the chatbot you wish to integrate with Facebook Pixel from your dashboard.

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#### **Step 2: Access Third-Party App Integrations**

1. Select the chatbot you wish to integrate with Facebook Pixel from your dashboard.
2. Navigate to the **Third-Party App Integrations** section.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FJUhx2URKNdiBnydY9Gi3%2Fimage.png?alt=media&#x26;token=76e98c26-d35f-4394-af15-5b4ecbfb557b" alt=""><figcaption></figcaption></figure>
3. Search for **Facebook Pixel** in the list of available integrations.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2F7KQDSKlHYEGwiuOy1EEY%2Fimage.png?alt=media&#x26;token=0cf7c054-eae9-4334-b662-f9167f9fb860" alt=""><figcaption></figcaption></figure>

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#### **Step 3: Connect Facebook Pixel to BotPenguin**

1. Click the **Connect** button next to the Facebook Pixel option.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FZMpUGIRoiTAsyVNU1Zxc%2Fimage.png?alt=media&#x26;token=d6cddc28-77c5-48ee-a52e-706ae5ae992e" alt=""><figcaption></figcaption></figure>
2. A prompt will appear asking for your **Facebook Pixel ID**. Follow the steps below to retrieve your Pixel ID:<br>

<figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FeulS9x1dsw07yDd8yXE0%2Fimage.png?alt=media&#x26;token=62613f09-eec4-4f7a-b054-9c09ed64082b" alt=""><figcaption></figcaption></figure>

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#### **Step 4: Retrieve Your Facebook Pixel ID**

1. Log in to your Facebook Business account at [business.facebook.com](https://business.facebook.com).
2. In the top menu, click on the **All Tools** button.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FdDUHKpHazGoZawz3qjlC%2Fimage.png?alt=media&#x26;token=7d40ba45-d29b-498c-9d6c-394d5a75f809" alt=""><figcaption></figcaption></figure>
3. Select **Events Manager** from the dropdown menu.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FZiwNuxva268tZP3Supc6%2Fimage.png?alt=media&#x26;token=354e5f2c-ed87-4e5d-8c08-1088772290d7" alt=""><figcaption></figcaption></figure>
4. Under the **Data Sources** tab, locate your Facebook Pixel.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FK5ruabRjQ4gbeqjVa2hX%2Fimage.png?alt=media&#x26;token=c7ca2629-3296-47d5-850e-75e894b304ea" alt=""><figcaption></figcaption></figure>
5. Copy the Pixel ID displayed under the Pixel name.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FpJLn4OoAV7sQOJLmUngq%2Fimage.png?alt=media&#x26;token=8437658c-51f6-4bb9-882e-7ac18546ab11" alt=""><figcaption></figcaption></figure>

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#### **Step 5: Paste the Pixel ID into BotPenguin**

1. Return to the BotPenguin dashboard.
2. Paste the copied **Facebook Pixel ID** into the provided field.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FaKLCazVGi9PoRkMV4i72%2Fimage.png?alt=media&#x26;token=47f7e5fc-2ba9-456d-ba02-f52881d9ded7" alt=""><figcaption></figcaption></figure>
3. Click the **Connect** button to finalize the integration.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FTA1O0IPjnr9aRnejYwqv%2Fimage.png?alt=media&#x26;token=34808921-0f0f-443e-b52d-aa7f951de0c9" alt=""><figcaption></figcaption></figure>

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#### **Step 6: Verify the Integration**

1. Once connected, the status of the integration will be displayed as "Connected" in the Third-Party App Integrations section.<br>

   <figure><img src="https://1745791824-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAPDb8cKQtGlIAfgHjcsQ%2Fuploads%2FmfIpnTouWjdRAckH4Q59%2Fimage.png?alt=media&#x26;token=57ea4b93-094d-4067-bada-21e2e02b7742" alt=""><figcaption></figcaption></figure>
2. You can now track chatbot events such as visits, clicks, and user interactions through the Meta Business Suite.

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### **Troubleshooting Tips**

* Ensure that you are using the correct Facebook Pixel ID.
* Verify that the Facebook Pixel is active in your Events Manager.
* Check your internet connection and try reconnecting if the integration fails.
* Contact BotPenguin support or Facebook Business support for further assistance if needed.

By following these steps, you will successfully integrate Facebook Pixel with BotPenguin, enabling advanced analytics and improved insights into your chatbot’s performance.

If everything is correct and you are still unable to move forward, write to us at <support@botpenguin.com>. We will respond back within 48 business hours.