Installing Agents on Websites
This section contains essential information and usage guidelines for installing your AI Agent on a website through BotPenguin.
What is Website Installation?
Website Installation allows you to deploy your AI Agent directly on your website — whether it’s a custom-built site, WordPress, Shopify, Wix, Squarespace, or any other supported platform. This enables real-time customer engagement through chat-based automation right on your web interface.
Benefits of Website Installation
⚡ Instant Integration: Easily deploy your AI Agent on any website in minutes.
🧠 Cross-Platform Compatibility: Works seamlessly across major website builders.
💬 Enhanced User Engagement: Offer real-time chat interactions to visitors.
🔒 Centralized Management: Manage all agent installations from a single BotPenguin dashboard.
🚀 Increased Conversion Rates: Convert more leads by offering immediate support and responses.
How to Use Website Installation
Log in to your BotPenguin account.
From the left sidebar, click on “Agents.”

Choose an existing Agent or click “Create Agent” to make a new one.
Click the “Install Agent” card (the third one in the Agent overview).

Select “Website” as the installation medium and then click on "Next".

You’ll now see multiple platform options — Custom-Built, WordPress, Shopify, Wix, Squarespace, or Not Sure.
If you select Custom-Built, a unique installation code will appear. Copy it and paste it into your website’s header or footer before the closing
<body>tag.

If you select WordPress, install the official BotPenguin Plugin from the WordPress store. Then, paste your Website Agent Installation Code into the plugin’s setup screen and click “Save.”
For Shopify, Wix, Squarespace, or Not Sure, copy the provided script and insert it in your website’s header/footer section as per platform instructions.
Alternatively, you can install the agent as a Landing Page by selecting “Landing Page” instead of Website.

On the Landing Page screen, click “Test” to preview your Agent or “Copy URL” to share it externally.
FAQs
If everything is correct and you are still unable to move forward, write to us at [email protected]. We will respond back within 48 business hours.
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