SMS Automation

SMS Automation enables you to send timely, personalized text messages to your contacts using Broadcasts and Drip Campaigns.

SMS Automation

SMS Automation enables you to send timely, personalized text messages to your contacts using Broadcasts and Drip Campaigns. It’s ideal for alerts, promotions, reminders, OTPs, and follow-ups—delivered directly to users’ mobile phones.

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Accessing SMS Automation

1. Log in to your BotPenguin Dashboard

2. Navigate to SMS Automation

3. Choose one of the available tabs:

   • Broadcast

   • Drip Campaign

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SMS Automation – Overview

SMS Automation includes two core features:

• Broadcasts – Send one-time SMS messages to a group of contacts

• Drip Campaigns – Send automated SMS sequences over time

Both options help you engage users while maintaining compliance and delivery control.

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SMS Broadcasts

SMS Broadcasts allow you to send a single SMS to a selected audience immediately or at a scheduled time.

Common Use Cases

• Flash sales & promotions

• Service alerts

• Event reminders

• Announcements

How to Create an SMS Broadcast

1. Open SMS Automation → Broadcast

2. Enter a Broadcast Name

3. Select Broadcast Using (contact group / CSV, if enabled)

4. Choose What to Send → Message

5. Enter the Message content

6. Select When to Send:

   • NOW (send instantly)

   • Schedule (send later)

7. Click Create Broadcast

⚠️ Completed broadcasts cannot be edited.

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Broadcast Statuses

• Scheduled – Queued for future delivery

• Completed – Messages processed

• Failed – Delivery issues occurred

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Viewing Failed Messages

• Click the Failed count to see delivery errors

• Common reasons:

  • Invalid phone numbers

  • Carrier restrictions

  • Network issues

SMS Broadcast

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SMS Drip Campaigns

SMS Drip Campaigns send a sequence of messages automatically over time based on delays or triggers.

Common Use Cases

• User onboarding

• Appointment reminders

• Lead nurturing

• Subscription follow-ups

How to Create an SMS Drip Campaign

1. Open SMS Automation → Drip Campaign

2. Enter a Campaign Name

3. Add SMS steps with:

   • Message content

   • Delay (minutes, hours, days)

4. Define the target audience or trigger

5. Activate the campaign

Messages are sent automatically based on your configuration.

SMS Drip Campaign

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Best Practices

• Ensure user opt-in before sending SMS

• Keep messages short and clear

• Avoid sending messages during late hours

• Test campaigns with a small audience first

• Include opt-out instructions where required

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Compliance & Limitations

• SMS delivery depends on mobile carriers

• Character limits apply (may split messages)

• Regional SMS regulations apply (opt-in/opt-out)

• Failed messages may still consume credits

FAQ's

What is the difference between Broadcast and Drip Campaign?

1. Broadcast: One-time message to many users

2. Drip Campaign: Automated message sequence over time

Can I schedule SMS messages?

Yes. Broadcasts can be scheduled, and Drip Campaigns run automatically based on delays.

Can I edit a message after it is sent?

No. Once an SMS is sent, it cannot be edited or recalled.

Why did some SMS messages fail?

Failures can occur due to:

• Invalid phone numbers

• Carrier filtering

• Network or regional restrictions

Is there a limit on SMS usage?

Usage depends on your SMS credits and plan.