Whatsapp Automation

Automate customer engagement with Whatsapp.

Overview

WhatsApp Automation in BotPenguin allows businesses to engage customers on WhatsApp using automated messages, AI-powered conversations, and predefined workflows. It helps automate support, lead generation, notifications, and marketing while ensuring fast and consistent responses.

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Key Benefits

• 24/7 automated customer support

• Faster lead qualification and follow-ups

• Personalized conversations at scale

• Improved customer experience on WhatsApp

• Reduced manual workload

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Prerequisites

Before setting up WhatsApp Automation, ensure you have:

• A phone number not already registered on WhatsApp

• A Meta Business Manager account

• A verified business website

• Access to WhatsApp Business API or Cloud API

• An active BotPenguin account

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WhatsApp Automation Features

1. Automated Conversations

Use AI Agents or rule-based ChatFlows to automatically reply to customer queries, collect information, and guide users through predefined journeys.

2. Message Templates

Create and use approved WhatsApp templates for:

• Notifications

• Order updates

• OTPs

• Marketing campaigns

3. Broadcasts

Send one-time messages to selected WhatsApp contacts using approved templates for announcements, offers, and updates.

4. Drip Campaigns

Schedule automated WhatsApp messages to be sent in a sequence over time for nurturing leads and onboarding users.

5. AI Agent Support

Enable AI-powered responses to answer FAQs, handle common questions, and escalate complex queries to human agents when required.

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Setup Process

1. Go to WhatsApp Automation in the BotPenguin dashboard

2. Connect your WhatsApp Business API / Cloud API

3. Verify your phone number and business details

4. Create and submit message templates for approval

5. Design ChatFlows or train your AI Agent

6. Test conversations before going live

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Use Cases

• Customer support & FAQs

• Lead capture & qualification

• Appointment booking

• Order confirmations & updates

• Payment reminders

• Marketing promotions (template-based)

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Analytics & Monitoring

Track performance using built-in analytics:

• Message delivery and response rates

• User engagement

• AI response effectiveness

• Lead data collected via WhatsApp

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Best Practices

• Keep messages short and conversational

• Use approved templates only for outbound messages

• Test flows thoroughly before launch

• Clearly define fallback and human handover scenarios

• Avoid spamming to stay compliant with WhatsApp policies

FAQ's

Is WhatsApp Automation free on BotPenguin?

WhatsApp Automation requires an active BotPenguin plan and WhatsApp API usage charges may apply.

Can I send promotional messages on WhatsApp?

Yes, but only using approved WhatsApp message templates.

Can AI handle all conversations?

AI can handle most queries, but you can configure human handover for complex cases.

How long does template approval take?

Template approval usually takes a few minutes to a few hours from Meta.