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Integrate BotPenguin with Bitrix24

This page contains the stepwise tutorial for the integration with BotPenguin

The Bitrix24 CRM Integration allows you to connect your BotPenguin chatbot with Bitrix24 CRM to automate lead creation, contact syncing, and customer engagement workflows. Once connected, chatbot interactions can be seamlessly converted into CRM leads, helping sales teams respond faster and manage data efficiently.

This integration supports two-way syncing, ensuring that customer information stays updated across both platforms.

Benefits of Bitrix24 Integration

  • 🤝 Automatically capture chatbot leads into Bitrix24 CRM

  • 🔄 Two-way contact synchronization between BotPenguin and Bitrix24

  • ⚡ Faster lead assignment and workflow automation

  • 📊 Centralized customer data for sales and marketing teams

  • ⏱️ Reduce manual data entry and follow-ups

Pre-Requisites

  • An active Bitrix24 account

  • Admin or integration permissions in Bitrix24

  • An active BotPenguin bot

Accessing the Bitrix24 Integration

To access the integration:

Login to BotPenguin Account and Select Application to Integrate

  1. Login to your BotPenguin account, select the Bot you want to integrate with Bitrix24.

  2. Now, click the ‘Integrate’ tab.

  1. The integrate window will open up. make sure you are in the “All Integrations Tab.”

  2. A list of all native integrations for BotPenguin will be available in this window.

    1. Now find Bitrix24 by:-

    2. Either scrolling down the list

    3. Or by typing in ‘Bitrix24’ in the search box with the placeholder “search integration by name”

  3. Now click on the ‘connect’ button.

Now follow the steps further for integrating bitrix24

Step 1 : Go on Third-Party Apps Integration followed by Bitrix24 and provide Inbound webhook URL

Step 2 : After opening Bitrix24 CRM, go on side bar select Applications followed by Developer

resourcs.

Step 3 : Select Other in Developer Resources

Step 4 : Select Inbound Webhook

Step 5 : Scroll Down and click on Assign Permissions and copy “Webhook to call REST API”

Step 6 : Assign two permissions - 1. CRM 2. Commercial catalog

Step 7 : Go back on the Botpenguin Bitrix24 integration page and paste the URL.

Steps 8 : Copy Webhook URL

Step 9 : Go to Bitrix24 CRM then click on Applications then Developer Resources then other and

Step 10 : Paste the copied link on “Your Handler URL” and click on Events then click on + select.

Step 11 : After clicking on “ + select” select two events -

1. Lead created (ONCRMLEADADD)

2. Lead updated (ONCRMLEADUPDATE)

After that click on save and click on connect button to connect botpenguin with Bitrix24.

Step 12 : Now Page will look similar to this.

  • If you want to add other parametres to the lead, then map Botpenguin attributes with lead response from bitrix24.

  • Click on select parameter option, you will get the key which we get in the form of lead response from bitrix24.

  • Click on select option, you will get the Botpenguin attributes on which you want to map lead response key’s values.

  • Finally click on update button to save all your changes.

Steps to trigger campaign when there is any change in lead attributes in bitrix24

Follow these steps to set up Drip Campaign using whatsapp bot when there is any change in lead attributes in Bitrix24 CRM.

Step 1: Click on WhatsApp Automation.

Step 2: Click on Drip Campaign option inside WhatsApp Automation.

Step 3: Name your drip campaign and then click on continue.

Step 4: Click on enrolled contacts then go on contact enrolment rules.

Under Custom Enrolment Values Section

  1. Select key for which you want to trigger drip campaign when this key value changes according to the relation set by you.

  2. Select which type of relation you want ”is” means equal to or ”is not” means not equal to

  3. Enter the value which you want to compare with the key change.

  4. After that select template which you want to send when drip campaign is triggered.

  5. Click on Create Drip Campaign

Use Cases

  • Automatically create leads in Bitrix24 when users interact with the chatbot

  • Assign leads to sales representatives based on predefined workflows

  • Sync customer contact details collected via chatbot forms

  • Improve follow-up speed using real-time CRM updates

FAQs:

Is this a two-way sync integration?

Yes, the Bitrix24 integration supports two-way contact syncing.

Can I disconnect Bitrix24 later?

Yes, you can disconnect the integration at any time from the Integrations section.

Will existing CRM contacts be affected?

No, existing contacts remain intact unless explicitly updated through chatbot interactions.

Is this available for all plans?

Availability depends on your current BotPenguin subscription plan.

If everything is correct and you are still unable to move forward, write to us at [email protected]. We will respond back within 48 business hours.

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