Drip Campaigns
This section contains a quick guide on how to create and use the Drip Campaigns in the WhatsApp, Telegram and Facebook Bot
What is a drip campaign?
A Drip Campaign is a scheduled and structured flow of messages created for customer onboarding journeys. You can define which messages to be sent or can create the whole onboarding journey using the timeline-based messages and chat flow. It only applies to the new customers starting their conversation with the bot.
These drip campaigns can be used for creating a funnel and doing timely communication to your new customer to make them aware, act, and adopt your product or services.
It can be easily created on the BotPenguin dashboard using the guide below
How to create Drip Campaigns?
Select a bot.
Now click on Automation settings (here I have selected Whatsapp Automation)
Then click on "Drip Campaign". And click on "Create New Drip Campaign".
Then you will be redirected to Manage Drip Campaign. Here you can create multiple drip campaigns with scheduled, automated messages to trigger responses from specific user groups.
Enter a name for your Drip Campaign.
Select "Enrolled Contacts" from the drop down by clicking on the same.
Schedule your templates
Select a template which you want to send first by clicking on the drop down. If you want to create a new template you can click on "Create Template" which will redirect you on template creation page.
Then select a time period after which the template will be sent as part of the drip campaign. You can select from Minutes, Hours and Days. Once clicked on create drip campaign the countdown will get started.
Note: In every 5 minutes drip campaign cycle will run and check for any scheduled drip if available.
Also select a header media for your template by clicking on "Select File".
You can add another drip schedule by clicking on the "+" button.
Up to 5 can be added.
If your template contains variables, you can assign their values by selecting them from the drop down.
Also you can add a fallback value if the variable is not found.
Explaining Different Enrolled Contacts
Types of Enrolled Contacts
All Contacts
Pre-defined Groups
Contact Enrollment Rules
All Contacts
This includes all the contacts that are available in our inbox section that are available for contacting using whatsapp bot.
Pre-defined Groups
Select a group specific to which you want to send the drip campaign.
Select a start date and time for the drip campaign to be started after.
"Send After" will send your scheduled drip after adding up the time you selected above.
Contact Enrollment Rules
Customize the enrollment rules according to which the drip campaign will send the templates to.
Add a Contact Attribute by selecting it from the drop down.
Then add a relation i.e "is" or "is not" between contact attribute and the value.
Add the value to which you want to map and make relation with the contact attribute.
Add more rules by clicking on "+" and you can select a between "and" and "or" for your enrollment rules.
Finally after completing all the steps click on "Create Drip Campaign" to save and initiate your campaign.
Done! You have created your drip campaign. Now, whenever any new user comes up, they will receive communication as per your drip.
If everything is correct and you are still unable to move forward, write to us at contact@botpenguin.com. We will respond back within 48 business hours.
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