Integrate BotPenguin with WooCommerce

What is WooCommerce Integration?

WooCommerce Integration allows your BotPenguin WhatsApp bot to seamlessly connect with your WooCommerce store. By enabling this integration, you can send automated WhatsApp notifications for order updates, abandoned carts, returns, and more — ensuring customers stay informed at every stage of their shopping journey.

Benefits of WooCommerce Integration

• 🎯 Automates customer updates for orders, returns, and carts.

• 🟢 Improves customer engagement and boosts conversions.

• 🎯 Helps recover lost sales through abandoned cart reminders.

• 🟢 Reduces manual effort in sending follow-up messages.

• 🎯 Ensures a smooth post-purchase experience with instant updates.

Prerequisites:

The following prerequisites need to be met when you are integrating WooCommerce with WhatsApp bot.

• Having a WhatsApp Chatbot

• Having a WooCommerce Web Store

Step 1 of 4: Login to your BotPenguin Account and Select Application to Integrate:

1. Login to your BotPenguin account. Now, select and click the WhatsApp chatbot you want to integrate with WooCommerce. Click on the “Third-party Apps Integration”.

1. Go to WooCommerce integration either by:

   1. Searching for WooCommerce on the search bar available, or

   2. Scrolling down to WooCommerce.

1. As shown below, a page requiring for the input of your WooCommerce Shop URL, and the WooCommerce API Plugin Key.

Step 2 of 4: Add WooCommerce Shop URL and WhatsApp API Key

WooCommerce Shop URL:

• Go to your WooCommerce store.

• Copy the base URL of your shop.

• Paste it into the WooCommerce Shop URL box in BotPenguin.

WhatsApp API Key:

• Go to your selected WhatsApp bot settings inside BotPenguin.

• Click on the API Key tab.

• Copy the API key shown there.

• Paste it into the API Key field in the WooCommerce integration page.

Once both fields are filled, click “Save” to establish the connection.

Step 3 of 4: Edit the integration configurations in BotPenguin

A variety of actions are available for automation of messages after going to the “Automated Messages” tab, such as:

1. Abandoned Recovery Message

Customers often leave items in their carts without completing a purchase. This feature allows you to send automated follow-up messages to encourage them to return and complete their orders.

This is done through the manual toggling of the button, following which user is prompted select a template of the message that needs to be sent. If some variables are included in the template, the input of those values are also necessary, along with fallback values, and additional header media(additional image, video, or document that can be attached to the message for better engagement.)

1. Order Completed

Once a customer successfully places an order, this feature sends an order confirmation message instantly. It reassures the customer that their purchase has been processed.

This is done through the manual toggling of the button, following which user is prompted select a template of the message that needs to be sent. If some variables are included in the template, the input of those values are also necessary, along with fallback values, and additional header media(additional image, video, or document)

1. Order Fulfillment

When an order is shipped, BotPenguin can automatically notify customers with a shipment confirmation message.

This is done through the manual toggling of the button, following which user is prompted select a template of the message that needs to be sent. If some variables are included in the template, the input of those values are also necessary, along with fallback values, and additional header media(additional image, video, or document)

1. Return/Exchange Request

Managing return or exchange requests manually can be time-consuming. This feature sends an automated acknowledgment message when a customer requests a refund or exchange.

This is done through the manual toggling of the button, following which user is prompted select a template of the message that needs to be sent. If some variables are included in the template, the input of those values are also necessary, along with fallback values, and additional header media.

5. Cart Template Message

For customers who place orders directly from a product catalog, this feature sends an instant confirmation message. It helps in verifying bulk orders and catalog-based purchases, ensuring that the customer receives a summary of their selected products before checkout.

For the correct implementation of this feature, the given code snippet must be pasted in your website's footer or header before the closing </body> tag. Additionally, the content of the message can be selected through template‘s in the “Select Template” section. If some variables are included in the template, the input of those values are also necessary, along with fallback values, and additional header media.

Step 4 of 4: Test your Integration Setup with Data:

Once you have established a connection between BotPenguin and the WooCommerce website, you are ready for your first test lead. You can test your integration setup by creating a dummy lead on the bot. This lead should appear in your BotPenguin dashboard as well as in the WhatsApp chatbot sent messages.

FAQs

Still Not Working, Let’s Troubleshoot!

If you are not getting dummy lead, it may be due to the multiple reasons:

• Wrong Authorization Details added- You will be required to check and see if all the authorization credentials such as API Token, API key, and/or URL has been entered correctly.

• Free plan- You are not subscribed to the paid plan on BotPenguin as integration works only in paid plan.

If everything is correct and you are still unable to move forward, write to us at [email protected]. We will respond back within 48 business hours.