Integrate BotPenguin with GoHigh Level

This is the guide for integrating BotPenguin with GoHighLevel Integration

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation and CRM platform designed for agencies and businesses to streamline lead generation, customer relationship management, sales funnels, and client communications—all under one unified dashboard. It offers tools like landing page builders, email/SMS marketing, pipeline tracking, and white-labeling capabilities to help businesses scale their operations and automate workflows efficiently.

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Benefits of using GoHighLevel:

• Streamlined Lead Management – Capture and sync BotPenguin leads directly into GoHighLevel’s CRM for centralized tracking.

• Automated Follow-Ups – Trigger SMS, email, and voicemail campaigns based on chatbot interactions without manual intervention.

• Unified Customer Journey – Combine GoHighLevel funnels and BotPenguin conversations for a seamless engagement flow.

• Smart Workflow Automation – Use BotPenguin chat events to initiate GoHighLevel workflows and nurture sequences.

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Steps for Integration:

Step 1. Navigating to GHL in BotPenguin:

1. Log into your BotPenguin account, and go to your desired bot. Click on “Third-party Apps Integrations” option to go to all available 3rd Party Integrations page.

1. Go to GoHighLevel CRM integration either by:

   1. Searching for GoHighLevel on the search bar available, or

   2. Scrolling down to GoHighLevel

1. Click on the “Connect” button appearing on the right side, and you will be directed to the Integration description page.

2. Click on “Connect” to continue to connection

1. The following page will open up, where you will have to enter the API Token for the connection to be established.

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Step 2: How to Find API Token on GHL:

To access the GHL API token, follow these steps:

1. Login to your GHL account

2. Go to "Settings" (Bottom-left corner)

3. Select "Business Profile"

4. Scroll down to find "API Key"

5. Copy the API Key and use it for integrations

Note: If the API key is not visible, you may need admin access or API permissions.

Step 3: Enter Authorization Details and establish connection with your CRM:

1. Enter the API token in the provided location, and click on “Connect”.

1. Once you have connected successfully, the below screen will appear. The following details needs to be filled in the same.

Step 4: Set Up Mapping Parameters

Now that the connection between BotPenguin and GoHighLevel (GHL) CRM is established, you need to map parameters (fields) of GHL CRM to the user responses from BotPenguin's chatbot.

1. You can use the +Add Parameters button to add more fields.

Example Mapping Process

1. Select a Question from BotPenguin Chat Flow

   • Example: “Please provide your name.”

2. Map it to the Corresponding GHL CRM Field

   • Bot Question: "Please provide your name."

   • Mapped GHL CRM Field: Full Name

1. As a result, this mapping will enable the integration to send the user's response from BotPenguin to GoHighLevel's CRM fields, storing it correctly in the contact records.

2. Click on save to save the settings.

And your're done! Continue onto GoHighLevel to configure any additional functionality that you require, and chat away!

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If everything is correct and you are still unable to move forward, write to us at [e-mail]. We will respond back within 48 business hours.