Integrate BotPenguin with Google Analytics

This page contains step by step information on how you can integrate the Google Analytics with the BotPenguin.

Integration of Google Analytics with BotPenguin

Google Analytics is a powerful tool to measure and analyze user interactions, such as the number of clicks and views, on your chatbot. Integrating Google Analytics with your BotPenguin chatbot enables you to track these metrics and optimize performance.

Follow these steps to integrate Google Analytics with BotPenguin:

Step 1: Log in to BotPenguin

1. Navigate to your BotPenguin account.

2. Select the bot you want to integrate with Google Analytics.

Step 2: Access Third-Party App Integrations

1. Go to the "Third-Party App Integrations" section within the settings of your bot.

2. Search for "Google Analytics" in the list of available integrations.

3. Once you find it, click the Connect button.

Step 3: Obtain the Measurement ID from Google Analytics

To connect Google Analytics to your BotPenguin account, you need the Measurement ID from your Google Analytics account. Follow these steps to get it:

1. Log in to your Google Analytics account.

2. If you don’t have a data stream created, follow these steps to create one:

   • Click on the Start Measuring button.

   • Provide an account name for your Google Analytics account.

   • Create a Google Analytics 4 property:

     • A property is used to measure data for websites and apps. Each property holds all measurement data for your selected platforms.

     • Provide the necessary business details.

     • Select the business objectives for the integration.

     • Accept the terms and conditions.

   • Choose the platform (e.g., Web) and provide the website link.

   • Click on the Create and Continue button.

3. Once the data stream is created, the Measurement ID will be displayed on the screen. Copy this Measurement ID.

Step 4: Connect Google Analytics to BotPenguin

1. Go back to the BotPenguin integration page where you clicked Connect for Google Analytics.

2. Paste the Measurement ID in the required field.

3. Click on the Connect button to finalize the integration.