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This section includes FAQs regarding WhatsApp Chatbots and Pricing
Each time you initiate a new conversation with a unique customer Meta will determine if your limit should be increased. This determination is based on the following criteria:
- your phone number status is Connected
- your phone number quality rating is Medium or High
- in the last 7 days, you have initiated X or more conversations with unique customers, where X is your current messaging limit divided by 2
If you meet all conditions, we will increase your messaging limit by one level in 24 hours.
The phone number quality rating is a measure of your phone number's reliability and trustworthiness when initiating conversations with customers. If your phone number has been flagged in the last 7 days, Meta will immediately decrease your messaging limit by one level. This means you will have a reduced capacity to initiate new conversations with unique customers.